Unbounce offers a landing page builder and platform to help businesses create landing pages. The product aims to solve low conversion rates by providing smart features that increase sales and signups. The key features of Unbounce include the ability to build landing pages with smart features, such as popups and sticky bars, that grab visitors' attention. The product also offers AI copywriting, which instantly generates copy for pages, ads, emails, and more. Additionally, Unbounce provides AI optimization, which automatically sends visitors to their best-match landing page.