TrueClicks is a software tool designed for Pay-Per-Click (PPC) auditing and monitoring. It offers an overview of Google and Microsoft Ads accounts, enabling users to understand their current performance and areas for improvement. The tool provides actionable, prioritized, specific, and unbiased recommendations to enhance PPC campaigns. TrueClicks also allows users to monitor all their accounts from a single dashboard, identify opportunities to reduce waste and increase conversions, and standardize processes across teams and campaigns​​​​​​.