SparkToro is a platform that provides audience research capabilities. The product allows users to discover who their audience is, what topics they talk about, and where to reach them. SparkToro's data includes information about demographics, employment data, interests, and sources of influence such as social accounts, websites, and press publications. The product offers features like text insights, lists and data exports, and contact information, including publicly available email addresses and social media accounts. It helps solve problems for content marketers, PR professionals, agencies, founders, and market researchers, such as improving ad targeting, finding PR opportunities, and identifying co-marketing partners.