LeanData is a platform that specializes in lead-to-account matching, routing, and marketing attribution. It primarily serves B2B companies, helping them to streamline their sales and marketing operations by optimizing the flow of leads, accounts, and opportunities. A central feature of LeanData is its lead-to-account matching capability. This technology automatically aligns incoming leads with the correct accounts within a company's Customer Relationship Management (CRM) system, such as Salesforce. By doing so, LeanData ensures that leads are accurately connected to existing account data, which is crucial for maintaining coherent and efficient sales and marketing processes. This matching is particularly important for companies with large volumes of leads and complex sales structures.