Kayzen is a platform designed to democratize programmatic marketing. It enables companies to run their programmatic advertising in-house with full transparency and a fair pricing model. The platform is built to help businesses grow smarter over time, retain their data in-house, and achieve better performance targets by allocating more ad dollars to effective media using algorithms that align with their performance goals. Kayzen supports various advertising use cases, including user acquisition, retargeting, and brand building, and it is geared towards reaching customers at every stage of their journey