IZEA is a platform that facilitates influencer marketing by allowing brands to collaborate with social media influencers, bloggers, and content creators for sponsored content, product placements, and other promotional activities. IZEA provides tools and services to streamline the influencer marketing process, from identifying influencers to managing campaigns and measuring performance. The platform enables influencers to browse and apply for various opportunities offered by brands, while brands can discover and engage with influencers whose audience aligns with their target demographic.