Appfigures is a platform that offers ASO (App Store Optimization) tools, app intelligence, and analytics to help users optimize their apps for more organic downloads. Some of the key features of Appfigures include universal app analytics, which provides a complete view of app downloads and revenue and allows for benchmarking growth, app intelligence that provides accurate estimates of competition's downloads and revenue trends, ASO tools for analyzing performance trends and finding new keyword opportunities, and review monitoring to turn reviews into useful feedback and improve overall ASO.