HubSpot is a customer relationship management tool—it centralizes the work of every customer facing team, from sales to marketing to support. HubSpot acts as a single source of truth for everything you know about your customers. It also offers tools to automate communication with them, and analytics to see trends in your customer relationships over time.
Overview
Open Pricing Index
HubSpot offers a tiered pricing structure that corresponds to the size of a business, which features they need, and how many customers are in their database.
Plans and pricing
Prices are based on real Cledara data and are stated in as yearly costs in USD. The prices are based on the 25th, 50th, and 75th percentile and will include the full cost (including items such as tax)
Cledara’s Take
If you’ve ever worked a sales, marketing or support role, chances are you’re already familiar with HubSpot’s cheerful orange interface. It’s a standout platform that has very much changed the way customers engage with their clients.
This is a powerful suite of tools for marketers, salespeople and customer success professionals, and has enabled businesses to enhance their customer interactions, whilst still ensuring their decisions are data driven. If you’re looking for a comprehensive CRM that can improve your lead generation tactics and drive sales, HubSpot would be a solid choice.
What is HubSpot used for?
We analyzed a selection of HubSpot reviews to pull out some key use cases that customers mention.
Use cases
Marketing automation
HubSpot automates marketing efforts across a range of channels–from email marketing, to landing pages, to lead generation surveys.
Sales enablement
HubSpot helps teams send emails to prospects, and keep a record of customer interactions and sales processes.
Customer service
HubSpot helps customer support and success teams. You can use it to contact customers, and to keep a record of your correspondence.
Main features
- Comprehensive marketing Hub
Centralizes marketing activities, providing campaign management and automation tools. There’s also robust analytics features, so you can report on your success. - Advanced sales Hub features
Offers CRM and efficient scheduling tools to support your sales team. Features include deal management functionality, reporting & analytics features, payments, quote, and CPQ capabilities. - Service Hub for customer support
Provides tools for centralizing your customer support, including help desk automation, knowledge base functionality, customer feedback and custom surveys, reporting, and a customer portal. - CMS Hub for content management
Offers features to support content marketing, including AI-powered content generation, lead capture tools, a drag-and-drop webpage creator, video and podcast hosting, A/B testing, and SEO recommendations.
What do people think of HubSpot?
Having read and digested a range of customer reviews, here's what users report about HubSpot’s impact on business operations.
View on G2 (4.4 stars) View on Capterra (4.5 stars)
Highlights
- Feature rich
Reviews mention that Hubspot can be used to automate virtually any process related to your relationship with your customers. This is a powerful platform for marketing, sales, and service. - Robust integrations
Hubspot connects easily to most other tools in your stack, which is very convenient for data collection. - Lead generation
Customers love Hubspot’s lead generation and marketing capabilities. Several reviewers say that these capabilities changed their business substantially. - Useful training
Users frequently mention how helpful their Customer Success agent was, and how HubSpot Academy taught them to make the best of this feature-dense platform.
Concerns
- Learning curve
The platform is so feature-rich that some reviewers say it took them a while to get totally up-to-speed. - Increasing costs
HubSpot’s pricing structure is tied to the number of contacts in your databases and your feature usage—several reviewers found this inconvenient. - Limited customization
A handful of customers mentioned that some of HubSpot’s functionality is not as customizable as that of its competitor, Salesforce.
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