For years, the subscription-based SaaS model was the fastest-growing business model for tech entrepreneurs and investors. This growth was especially pronounced from 2012 to 2018, during which subscription businesses grew over 300%, a rate significantly faster than the revenue growth of S&P-500 companies.*
The money being invested in these organizations, peaking in 2021, experienced a dramatic downturn by the end of 2022. VC firms raised their lowest amount in a decade during that year.
This was a ‘delayed’ effect from the pandemic, which caused a brief and dramatic increase in the demand of SaaS products, but then experienced a decline as things went back to ‘normal’ and people didn’t spend that much time in front of their screens anymore.
Despite these fluctuations, the SaaS market has shown resilience. In 2024, it’s estimated to be worth approximately $247 billion, with projections to reach $295 billion by 2025.
The global shift towards cloud-based solutions continues to drive this growth, with an estimated 71% of companies globally relying on SaaS applications, a trend expected to see 85% of all business products being SaaS applications by 2025.
*The S&P 500 includes 500 of the largest publicly traded companies in the United States, chosen based on market capitalization, liquidity, and sector representation.
Cloud and The Subscription Model - A Hot Couple
To understand why Cloud and the subscription model have become so popular, we have to look at why they are so convenient for vendors and customers alike:
Benefits for customers
- Cost Savings: Customers often pay a subscription fee rather than a large upfront cost, which can make SaaS products more affordable and manageable.
- Accessibility: SaaS products can be accessed from anywhere with an internet connection, making it easy for users to work remotely or from multiple devices.
- Automatic Updates: SaaS providers handle updates and maintenance, ensuring customers always have the latest features and security patches without additional effort.
- Scalability: Customers can easily scale their usage up or down based on their needs, often without requiring significant changes to their infrastructure.
- Reduced IT Burden: SaaS solutions typically require less internal IT support, since the vendor manages the infrastructure and software maintenance.
- Flexibility: Users can often try out different plans or features to find what best suits their needs, with the ability to change their subscription as needed.
Benefits for vendors
- Recurring Revenue: SaaS products typically use a subscription model, providing vendors with a steady, predictable income stream.
- Scalability: SaaS solutions can be scaled easily to accommodate more users without significant changes to the underlying infrastructure.
- Global Reach: SaaS products can be accessed from anywhere with an internet connection, allowing vendors to reach a global audience.
- Lower Distribution Costs: Since SaaS products are delivered over the internet, there are no physical distribution costs, and updates can be rolled out seamlessly.
- Customer Retention: Subscription models encourage ongoing customer relationships and provide opportunities for continuous engagement and upselling.
- Data Insights: Vendors can collect and analyze user data to improve their products, enhance user experience, and tailor marketing strategies.
In short, the benefits of this model far outweigh the shortcomings for all the parties involved. For these reasons, it’s no longer a question of whether SaaS is staying, but how.
SaaS is Becoming More Specialized
The SaaS ‘revolution’ was initiated by solutions that spanned various industries. Products like CRM, ERP, web hosting, and e-commerce can be easily implemented by almost any kind of company, and it was that versatility that propelled its initial growth. This model is known as horizontal, and has been leading the pack until now, but the vertical solutions are getting their spotlight in 2024.
These represent the other end of the spectrum: SaaS tools designed for niche industries and needs. IBM's Genelco which was designed for the insurance sector is a good example of a vertical SaaS tool. While not new (Genelco has been around for 35 years), these solutions are seeing a resurgence of sorts due to a saturated market of more generic tools.
As time goes on, SaaS products will only become more specialized, and better at addressing the specific needs of markets and industries.
Cledara and The SaaS Tools of 2024
We use most of these tools daily, but how popular are they, really, and how much are others paying for them? Gathering the necessary information to make an informed decision on SaaS is not always easy (as we already mentioned, they’re way too many options).
Specially when it comes to pricing, often times, companies will hide the information behind demo pages and other hurdles to get you to book a call. Here’s where Cledara comes in.
Since its inception, Cledara has helped manage more than 1.1 million SaaS purchases and renewals from over 4,000 vendors. We have taken that data and packaged it into easy-to-digest guides for everyone to experience. On this guide you’ll find pricing, unbiased information on key features, use cases, and more.
Pricing
The pricing reflected is an average of what Cledara customers pay for the different tools.
Ranking
The raking is based on the popularity, which one’s got the highest market share amongst Cledara customers. Not their quality. The more companies pay for it, then the higher it will appear in the ranking. In no way does it represent an endorsement by Cledara or its employees. Neither are the tools that appear in this guide a paid promotion.
Top 20 SaaS Tools of 2024
When we look at the final list, the tools with the highest market share are integral to communication, productivity, and development.
When it comes to pricing, the values vary significantly based on the tool's functionality and target user base, with some tools commanding premium prices due to their extensive feature sets. HubSpot ($10,150), Google Workspace ($4,990), and Atlassian ($4,210) are on average the most expensive on the list, offering extensive features and capabilities suited for larger organizations or specialized needs.
On the other end, we’ve got ChatGPT ($210) and Canva ($120), that even thought they’ve become every-day tools for most offices, they are still affordable.
Also, the trend towards AI and automation is evident, with tools like ChatGPT and Zapier making significant impacts on efficiency and integration. Speaking of ChatGPT, we see it along its parent company OpenAI. They’re listed as two different tools because their subscriptions are managed separately.
| Rank | Tool | Market Share | Average Yearly Price | Main Features |
|---|---|---|---|---|
| #1 |
Slack
|
68% | $2,760 | Team messaging, File sharing, Integrations, Channels, Searchable history |
| #2 |
Google Workspace
|
65% | $4,990 | Gmail, Google Drive, Google Docs, Google Sheets, Google Slides. |
| #3 |
Figma
|
62% | $1,020 | Collaborative design tool for real-time feedback, prototyping, and UI/UX design. |
| #4 |
GitHub
|
61% | $1,090 | Git hosting, CI/CD, cloud security, code review, integration with Jira. |
| #5 |
Microsoft
|
55% | $1,800 | Word, Excel, PowerPoint, Outlook, OneNote |
| #6 |
Atlassian
|
54% | $4,210 | Atlassian Intelligence, Team Collaboration, Templates for Teamwork, Tools for planning |
| #7 |
Zoom
|
49% | $1,960 | Unified Communication Platform, AI Companion, Video Conferencing, Team Chat |
| #8 |
ChatGPT
|
43% | $210 | Language Models, Conversational AI |
| #9 |
Adobe
|
41% | $1,040 | Comprehensive suite for graphic design, video editing, web development, and photography. |
| #10 |
Zapier
|
41% | $580 | Automation of repetitive tasks; connects multiple apps; no coding required. |
| #11 |
Hubspot
|
41% | $10,150 | Lead generation, Customer segmentation, Email marketing, Social media management |
| #12 |
JetBrains
|
40% | $930 | Developer Tools, Team Tools, Education, Business Solutions |
| #13 |
Miro
|
40% | $1,410 | Digital whiteboard, real-time collaboration, brainstorming tools |
| #14 |
Notion
|
40% | $2,120 | Note-taking, task management, wiki and database integration |
| #15 |
OpenAI
|
37% | $240 | API Access, Integration and Development, Custom Model Training |
| #16 |
Canva
|
36% | $120 | Graphic design platform for creating visual content such as social media graphics, presentations, and posters. |
| #17 |
DocuSign
|
35% | $740 | eSignature, Intelligent Agreement Management (IAM), Agreement AI, Contract Lifecycle Management |
| #18 |
1Password
|
35% | $1,350 | Password Management, Extended Access Management, Secure Sharing, Risk Monitoring |
| #19 |
Xero
|
33% | $710 | Bookkeeping, Invoicing, Payroll management, Expense tracking, Financial reporting |
| #20 |
Sentry
|
33% | $720 | Error Monitoring, Tracing, Session Replay, Code Coverage |
20 Most Popular Company-Wide SaaS Tools
By leveraging AI SaaS tools, tech companies can enhance their operational efficiency, make informed decisions, and provide better customer experiences—all crucial elements for growth and success in the competitive business landscape.
| Rank | Tool | Market Share | Average Yearly Price | Main Features |
|---|---|---|---|---|
| #1 |
Slack
|
68% | $2,760 | Team messaging, File sharing, Integrations, Channels, Searchable history |
| #2 |
Google Workspace
|
65% | $4,990 | Gmail, Google Drive, Google Docs, Google Sheets, Google Slides |
| #3 |
Microsoft
|
55% | $1,800 | Word, Excel, PowerPoint, Outlook, OneNote |
| #4 |
Zoom
|
49% | $1,960 | Unified Communication Platform, AI Companion, Video Conferencing, Team Chat |
| #5 |
ChatGPT
|
43% | $210 | Language Models, Conversational AI |
| #6 |
Zapier
|
41% | $580 | Automation of repetitive tasks; connects multiple apps; no coding required |
| #7 |
Miro
|
40% | $1,410 | Digital whiteboard, real-time collaboration, brainstorming tools |
| #8 |
Notion
|
40% | $2,120 | Note-taking, task management, wiki and database integration |
| #9 |
1Password
|
35% | $1,350 | Password Management, Extended Access Management, Secure Sharing, Risk Monitoring |
| #10 |
Calendly
|
26% | $550 | Easy Scheduling, Availability Management, Integration, Automated Reminders and Follow-Ups |
| #11 |
Loom
|
24% | $320 | Easy Video Recording, Video Sharing and Embedding, Editing and Customization |
| #12 |
Grammarly
|
23% | $360 | Grammar and Spelling Checks, Style and Clarity Improvements, Plagiarism Detection |
| #13 |
Dropbox
|
20% | $700 | Cloud Storage, File Sharing and Collaboration, File Management, Collaboration Tools |
| #14 |
Microsoft 365
|
19% | $1,300 | Office applications suite, Cloud storage, Email and calendaring |
| #15 |
Lucidchart
|
12% | $560 | Diagramming and Visualization, Collaboration and Sharing, Templates and Shapes |
| #16 |
Airtable
|
12% | $1,020 | Database and Spreadsheet Hybrid, Collaboration and Sharing, Templates and Customization |
| #17 |
LastPass
|
11% | $1,070 | Password Management, Security Features, Sharing and Collaboration, Cross-Platform Sync |
| #18 |
Adobe Acrobat
|
11% | $240 | PDF Creation, Conversion, Editing, Security, Form Management, Collaboration and Review |
| #19 |
Trello
|
10% | $1,250 | Kanban boards, task cards with due dates and attachments, collaboration and team communication, integration with other tools |
| #20 |
Zoho
|
9% | $1,370 | Lead and Contact Management, Project Management, Marketing Automation |
15 Most Popular Finance and HR SaaS Tools
By leveraging SaaS tools, finance and HR teams can enhance their operational efficiency, improve data accuracy, and focus on strategic activities that drive organizational success. Check out the most popular accounting tools of 2024.
| Rank | Tool | Market Share | Average Yearly Price | Main Features |
|---|---|---|---|---|
| #1 |
Xero
|
33% | $710 | Bookkeeping, Invoicing, Payroll management, Expense tracking, Financial reporting |
| #2 |
BambooHR
|
14% | $5,970 | Employee Records, Onboarding, Performance Management, Time Tracking, Reporting |
| #3 |
Carta
|
12% | $5,050 | Equity Management, Valuations, Compliance, Investor Relations, Employee Ownership |
| #4 |
QuickBooks
|
11% | $790 | Bookkeeping, Invoicing, Payroll management, Tax preparation, Financial reporting |
| #5 |
CharlieHR
|
9% | $1,670 | Employee Records, Onboarding, Leave Management, Performance Reviews, HR Analytics |
| #6 |
Dext
|
9% | $400 | Automated Receipt scanning, Real-time Data Extraction, Expense Categorization |
| #7 |
Hibob
|
8% | $10,090 | Employee Management, Automated Onboarding, Performance Reviews, Engagement Surveys |
| #8 |
Expensify
|
6% | $3,010 | Receipt Scanning, Expense Tracking, Automated Expense Approvals, Integration with Accounting Software |
| #9 |
Workable
|
6% | $1,470 | Applicant Tracking, Candidate Sourcing, Interview Scheduling, Collaborative Hiring Tools |
| #10 |
ApprovalMax
|
6% | $620 | Customizable Approval Rules, Multi-Step Workflows, Audit Trails |
| #11 |
Fathom
|
5% | $680 | Financial Analysis, Reporting Tools, Visual Dashboards, KPI Tracking, Budgeting Features |
| #12 |
Lattice
|
4% | $7,470 | Goal Setting, Performance Reviews, Continuous Feedback, Employee Engagement Surveys |
| #13 |
Pento
|
4% | $5,790 | Payroll Calculations, Compliance Management, Tax Filings |
| #14 |
Personio
|
3% | $4,060 | Employee Records, Recruitment, Onboarding, Performance Management |
| #15 |
TeamTailor
|
3% | $5,500 | Hiring Processes with Features Such as Job Postings, Applicant Tracking, Employer Branding Tools |
20 Most Popular Marketing SaaS Tools
SaaS tools empower marketers to be more agile, efficient, and data-driven, ultimately helping them to achieve their goals more effectively in a competitive market environment.
| Rank | Tool | Market Share | Average Yearly Price | Main Features |
|---|---|---|---|---|
| #1 |
Hubspot
|
41% | $10,150 | CRM, Marketing Automation, Sales Pipeline Management, Lead Generation, Customer Service Tools |
| #2 |
Canva
|
36% | $120 | Graphic Design, Social Media Graphics, Presentation Design, Poster Creation, Templates and Design Elements |
| #3 |
Typeform
|
32% | $540 | Online Surveys, Forms, Questionnaires, Customizable Templates, Data Collection |
| #4 |
Intuit Mailchimp
|
27% | $770 | Email Marketing, Campaign Management, Automation, Subscriber Management, Analytics |
| #5 |
Webflow
|
21% | $790 | Website Design, Responsive Layouts, Visual Editing, CMS, E-commerce Integration |
| #6 |
SEMRush
|
21% | $1,440 | SEO Tools, Keyword Research, Site Audit, Competitor Analysis, Backlink Tracking |
| #7 |
SendGrid
|
21% | $1,000 | Email Delivery, Transactional Emails, Marketing Emails, Email Tracking, Analytics |
| #8 |
Hotjar
|
20% | $850 | Heatmaps, Session Recordings, User Feedback, Conversion Funnels, Behavior Analytics |
| #9 |
Vimeo
|
19% | $190 | Video Hosting, Video Editing, Embedding, Privacy Controls, Analytics |
| #10 |
monday
|
14% | $2,560 | Project Management, Task Tracking, Collaboration Tools, Workflow Automation, Visual Boards |
| #11 |
Ahrefs
|
13% | $1,460 | SEO Analysis, Keyword Tracking, Competitor Insights, Site Audits, Backlink Analysis |
| #12 |
Cookiebot by Usercentrics
|
11% | $160 | Consent Management, Cookie Compliance, Data Privacy, User Consent Tracking, GDPR Compliance |
| #13 |
WP Engine
|
9% | $1,480 | Managed WordPress Hosting, Performance Optimization, Security Features, Support, Scalability |
| #14 |
SurveyMonkey
|
8% | $750 | Online Surveys, Feedback Collection, Questionnaire Design, Data Analysis, Reporting Tools |
| #15 |
Bitly
|
8% | $210 | URL Shortening, Link Management, Analytics, Customizable Links, Tracking |
| #16 |
Segment
|
7% | $1,510 | Customer Data Platform, Data Integration, Audience Segmentation, Analytics, Personalization |
| #17 |
Screaming Frog
|
7% | $240 | Website Crawling, SEO Analysis, Technical SEO, Site Audits, Link Analysis |
| #18 |
Hootsuite
|
6% | $1,070 | Social Media Management, Content Scheduling, Analytics, Social Listening, Engagement Tools |
| #19 |
Unbounce
|
5% | $1,340 | Landing Page Creation, Conversion Optimization, A/B Testing, Lead Generation, Customizable Templates |
| #20 |
WordPress
|
5% | $190 | Website Building, Content Management, Themes and Plugins, Customization, Hosting Options |
10 Most Popular Sales SaaS Tools
SaaS tools offer a range of benefits that can significantly enhance the effectiveness and efficiency of sales teams by improving their customer interactions, and ultimately drive more revenue for their organizations.
| Rank | Tool | Market Share | Average Yearly Price | Main Features |
|---|---|---|---|---|
| #1 |
DocuSign
|
35% | $740 | Electronic Signatures, Document Management, Agreement Automation, Workflow Integration, Compliance and Security |
| #2 |
Salesforce
|
13% | $2,600 | Customer Relationship Management (CRM), Sales Automation, Marketing Tools, Customer Service, Analytics and Reporting |
| #3 |
Pipedrive
|
12% | $1,840 | Sales CRM, Pipeline Management, Deal Tracking, Activity Tracking, Sales Reporting |
| #4 |
Apollo.io
|
12% | $1,070 | Sales Engagement, Lead Generation, Prospecting, Contact Management, Email Sequencing |
| #5 |
Aircall
|
9% | $3,610 | Cloud-based Phone System, VoIP, Call Management, Integration with CRM, Call Analytics |
| #6 |
Lusha
|
9% | $530 | B2B Contact Data, Lead Enrichment, Data Verification, Prospecting Tools, Email Outreach |
| #7 |
ZoomInfo
|
4% | $12,250 | B2B Data, Contact Information, Lead Generation, Market Intelligence, Company Insights |
| #8 |
Dealfront
|
4% | $1,910 | Lead Generation, Sales Intelligence, Prospecting, Data Enrichment, Contact Management |
| #9 |
Brevo
|
4% | $480 | Email Marketing, Marketing Automation, SMS Campaigns, Contact Management, Analytics and Reporting |
| #10 |
Outreach
|
3% | $4,540 | Sales Engagement, Multi-channel Communication, Lead Management, Email Campaigns, Sales Analytics |
5 Most Popular Support and Success SaaS Tools
SaaS tools offer substantial benefits for customer support and success teams by streamlining their processes and enhancing their ability to deliver exceptional service.
| Rank | Tool | Market Share | Average Yearly Price | Main Features |
|---|---|---|---|---|
| #1 |
Intercom
|
18% | $5,110 | Customer Messaging, Live Chat, Automated Messaging, Help Desk Integration, Customer Engagement Analytics |
| #2 |
Zendesk
|
18% | $4,230 | Customer Support, Ticketing System, Live Chat, Knowledge Base, Reporting and Analytics |
| #3 |
Freshworks
|
8% | $2,410 | Customer Support, CRM, Ticketing System, Live Chat, Sales and Marketing Automation |
| #4 |
TeamViewer
|
5% | $710 | Remote Desktop Access, Remote Support, Online Meetings, File Transfer, Remote Management |
| #5 |
Front
|
3% | $3,880 | Shared Inbox, Team Collaboration, Email Management, Workflow Automation, Analytics and Reporting |
20 Most Popular Engineering SaaS Tools
By leveraging SaaS tools, engineering departments can improve their workflows, enhance collaboration, ensure high-quality code, and maintain efficient and effective operations. For more engineering tools, don't forget to visit the most popular monitoring SaaS tools of 2024.
| Rank | Tool | Market Share | Average Yearly Price | Main Features |
|---|---|---|---|---|
| #1 |
GitHub
|
61% | $1,090 | Code Hosting, Version Control, Code Review, CI/CD, Issue Tracking |
| #2 |
JetBrains
|
40% | $930 | IDE, Code Editing, Code Analysis, Debugging, Development Tools |
| #3 |
OpenAI
|
37% | $240 | AI and Language Models, API Access, Custom Model Training, Integration, Development Support |
| #4 |
Sentry
|
33% | $640 | Error Monitoring, Application Performance Monitoring, Session Replay, Error Tracking, Debugging |
| #5 |
Twilio
|
25% | $880 | Communication APIs, SMS Messaging, Voice Calls, Video Calls, Messaging Integration |
| #6 |
BrowserStack
|
20% | $460 | Cross-Browser Testing, Automated Testing, Mobile Device Testing, Browser Compatibility Testing |
| #7 |
Postman
|
18% | $1,240 | API Development, API Testing, API Collaboration, Mock Servers, API Documentation |
| #8 |
Docker
|
15% | $340 | Containerization, Application Deployment, Container Management, Docker Registry, Orchestration |
| #9 |
Datadog
|
13% | $7,140 | Application Monitoring, Infrastructure Monitoring, Performance Metrics, Log Management, Alerting |
| #10 |
Vercel
|
11% | $890 | Serverless Deployment, Continuous Deployment, Frontend Deployment, Automated Builds, Hosting |
| #11 |
Sinch Mailgun
|
11% | $640 | Communication APIs, Email Delivery, Email Tracking, SMTP Relay, Transactional Email |
| #12 |
Solarwinds
|
11% | $230 | Network Monitoring, IT Management, System Performance, Infrastructure Monitoring, Network Diagnostics |
| #13 |
SonarCloud
|
10% | $550 | Code Quality Analysis, Continuous Code Inspection, Security Scanning, Code Coverage, Technical Debt Management |
| #14 |
CircleCI
|
10% | $1,020 | Continuous Integration, Continuous Delivery, Automated Builds, Deployment Pipelines, Code Integration |
| #15 |
Auth0 by Okta
|
9% | $1,010 | Identity Management, Authentication, Authorization, Single Sign-On (SSO), Access Management |
| #16 |
GitLab
|
9% | $2,670 | Code Hosting, Version Control, CI/CD, Issue Tracking, Merge Requests |
| #17 |
PagerDuty
|
8% | $2,430 | Incident Management, Alerting, On-Call Management, Incident Response, Monitoring |
| #18 |
New Relic
|
7% | $2,420 | Application Performance Monitoring, Log Management, Error Tracking, Metrics Visualization, Alerting |
| #19 |
Netlify
|
7% | $490 | Static Site Deployment, Continuous Deployment, Serverless Deployment, Hosting, Build Automation |
| #20 |
npm
|
7% | $80 | Package Management, Dependency Management, Module Distribution, Version Control, Package Publishing |
SaaS is Here to Stay
The number of SaaS subscriptions businesses manage has grown exponentially in the last ten years. For example, in that time, Carhartt’s subscriptions have gone on average from 20 to 120. That’s an increase of 505%.
The subscription business model and SaaS tools are evolving at a faster pace than any Finance department can keep up with. The consequences tend to be unforeseen costs, unused seats, and duplicated products. Needless to say, this is not an efficient way to run second-biggest expense of a company.
More often than not, departments work in silos and expect another team to resolve the issue, but surprise, nobody does and action is only taken when it blows up in their faces. This is when data gets exposed, a credit card gets compromised, and people are locked out of the tools they need to do their work. Not good.
For better or worse, the subscription model isn’t going anywhere. It’s just too convenient. The best way to deal with this reality is to learn how to manage it. Luckily, there are platforms like Cledara that can help.
What is Cledara?
Cledara is a comprehensive solution for businesses to manage, track, and control their SaaS subscriptions and associated expenses with enhanced security, user-friendly interfaces, robust support, and integration options.
It is a platform designed to streamline the management of Software as a Service (SaaS) subscriptions and expenses through several key features:
One Place to Manage All of Your Software Spend
Centralized Management
Cledara centralizes SaaS subscriptions, allowing for easy tracking, budgeting, and management. Virtual cards enhance security and streamline payments.
Ease of Use
Cledara has got an intuitive interface and is easy to set up, which simplifies managing software and expenses.
Exclusive Support
From the get go, you’ll be assisted by one of Cledara’s experts who will answer all of your questions and guide you through your onboarding.
Integration
Cledara’s integrations with accounting tools like Xero and QuickBooks automate financial management and reporting.
Expense Control
Features such as automated approval workflows, detailed expense analytics, and the ability to quickly shut down cards or subscriptions help in managing costs and avoiding unexpected expenses.
Managing Software and Spend
Cledara offers a comprehensive suite of tools to manage software procurement and expenditure effectively. From a single platform, users can:
- Approve new software purchases
- Evaluate renewal options
- Ensure vendor compliance
This oversight helps prevent unexpected charges and ensures that software investments align with organizational needs and budgets.
How Cledara Simplifies SaaS Management
Cledara simplifies SaaS management by providing a unified platform for handling all aspects of software management. Key functionalities include:
Real-Time Software Directory
Users have access to an up-to-date list of all software and hosting services, allowing for easy monitoring and management.
Automated Processes
Routine tasks such as access requests and invoice processing are automated, reducing manual effort and the potential for errors.
Proactive Spend Management
The platform helps in identifying cost-saving opportunities by highlighting underused or redundant software, thereby enabling more strategic spending decisions.
Integration and Automation Capabilities
Cledara supports integration with other systems, such as NetSuite, to enhance its functionality and streamline workflows. These integrations allow for seamless data exchange between systems, facilitating more efficient financial and operational processes. Automation capabilities further extend to tasks like budgeting, approvals, and accounting, ensuring that day-to-day software management is as efficient and error-free as possible.
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