September 9, 2024
3
MIN READ

Demystifying Maturity Models: Their Significance in Measuring Business Success

Business leaders

A comprehensive overview of maturity models in organizations, explaining their importance, types, how they work, their limitations, and how to choose the right model for a company's needs.

by
Richard Gargan

Maturity models are how organizations can self-assess their development stage and capabilities to get a strong understanding of its current situation and how it can improve. 

These models vary in their application and insights, with each offering a different approach to assessing an organization’s maturity.

In this article, we explore everything you need to know about the maturity models, including:

  • What a maturity model is
  • Why maturity models are important
  • Types of maturity models and how they work
  • What maturity model is the best for your organization
  • Maturity models limitations

Let's dive in.

What is a Maturity Model?

Maturity models are frameworks that help assess the growth and development of an organization or a system within an organization—such as its processes. These frameworks act as a roadmap for businesses to analyze their current level of maturity along with the criteria for reaching higher levels of it. 

Using maturity models, organizations can identify their current situation, establish goals based on what they need to improve, and determine where they’re falling short. They can be applied to any process, department,  or industry, be it project management, software development, cybersecurity, or logistics.

Maturity models work by situating organizations at a specific point along a pre-determined maturity curve…

What is a Maturity Curve?

In essence, the maturity curve is a metric that indicates how efficient an organization's processes are. 

When a company is just starting out, it’s usually at a low maturity stage, which is characterized by: 

  • Tasks depending on specific team members.
  • Processes developed ad hoc based on the need or urgency of the moment.
  • Not everyone having specific knowledge about tasks and processes 
  • There are no objective parameters to promote process improvement.
  • As organizations grow, they need to improve their processes to become sustainable. In other words, they need to move up the maturity curve. 

So how beneficial are these curves and models? An even better question: Why do they matter for your organization?

Why are Maturity Models Important for your Organization?

Maturity models are versatile tools. With a wide range of applications, they help businesses gain insight into current performance, the direction for future growth, and the steps required to get there.

They’re important for organizations because they enable you to:

  • Benchmark performance: Companies can assess and compare their performance with standardized metrics, helping them identify areas for improvement.
  • Guide structured growth and improvement: A maturity model includes information of what a business needs in order to progress to the next phase of maturity. This gives organizations clear goals to work towards.
  • Enhance decision-making with an informed strategy: Using a maturity model empowers companies to make better-informed decisions by providing them with an assessment of current capabilities and targets for growth.
  • Identify barriers inhibiting maturity and growth: Maturity models uncover any institutional or workflow barriers that hinder the path towards growth. These barriers can be skill gaps, outdated processes, or inadequate technology. 

But how do you measure your company’s maturity? Well, there are several models developed by experts and scholars. All you have to do is choose one that suits your company’s specific traits and implement it. 

Maturity models will not only show you how to reach maturity but also allow you to compare your organization to others.

💡 Maturity models are a great way to get a comprehensive overview of a business and its processes—a crucial task for CFOs during their first 90 days.

Types of Maturity Models and How they Work

A maturity model allows companies to compare their current processes with their ideal ones. Generally, they are divided into steps or stages of maturity. Each stage has distinctive qualities that, once achieved, allow the organization to advance to the next stage. 

Models can be applied to specific processes or organizations as a whole. Moreover, companies can implement some of these models themselves, and others require consultants, such as models established by ISO.

There are several standard models to measure the maturity of an organization. The most popular ones are: 

  • Capability Maturity Model (CMM)
  • Process and Enterprise Maturity Model (PEMM)
  • Business Process Maturity Model (BPMM)

Let’s take a closer look. 

Capability Maturity Model (CMM)

CMM was developed in the 1980s and was originally designed to evaluate the processes of software companies. Nevertheless, it can be used by companies in any sector, including finance and health care. 

A graphic representation of the maturity levels starting with the 1st one and going up to level 5.

This model has five stages to describe the maturity of an organization: 

  1. Initial: Processes are ad hoc and uncontrolled. Mostly, success relies on individual efforts and can’t be replicated due to poorly defined processes.
  2. Repeatable: Tasks begin to be repetitive, and it’s possible to find common patterns. Necessary processes are established, defined, and documented. Plus, basic project management techniques are in place, allowing repeatable successes in key areas.
  3. Defined: The organization has clearly defined processes. This enables better documentation, standardization, and integration.
  4. Managed: Organizations have quality and productivity metrics to measure success.
  5. Optimizing: A variety of tools are available to help evaluate processes and continuously optimize them.  

Organizations must perform a series of tasks to achieve each stage of the model. The CMM model estimates that an organization should be able to reach each stage of maturity in about 18 months. 

Process and Enterprise Maturity Model (PEMM)

PEMM is a model created by Dr. Michael Hammer and was originally introduced in Harvard Business Review in April 2007. PEMM was designed so that companies can implement it without the help of consultants or experts.

A table depicting the maturity level of an enterprise.

Source

According to this model, the maturity of an organization is achieved through two requirements: 

  • Process enablers: These are elements and tools that facilitate the standardization of processes and tasks. Some examples include process ownership, infrastructure, and metrics. 
  • Organizational capabilities: These are soft skills that establish a context where process enablers can be effortlessly implemented. Some examples include leadership, culture, expertise, and governance.

To check that an organization has these two attributes, Hammer offers a comprehensive checklist. That way, you can evaluate the maturity level of your organization or a specific process for yourself. 

Furthermore, the PEMM maturity model has four progressive stages:

  • E1: There are unclear processes in the organization, and the leadership and teams are not fully aware of their importance.
  • E2: Senior management begins to take steps to promote process maturity.
  • E3: All the company's teams begin to document, organize and standardize processes and knowledge.
  • E4: Leadership, culture, expertise, and governance are aligned and standardized with a focus on continuous improvement.

Overall, PEMM offers a comprehensive approach to help companies achieve maturity on their own. 

Business Process Maturity Model (BPMM)

The Business Process Maturity Model also allows companies to self-assess the effectiveness of their processes.

Graphic representation of the five maturity levels of process maturity.c

BPMM involves five phases of maturity:

  1. Initial: Team members just overcome challenges and complete their tasks.
  2. Managed: The organization could develop repeatable practices, minimize rework, and meet commitments.
  3. Standardized: At this stage, companies standardize business processes, metrics, and training for their products and services.
  4. Predictable: The company has stable processes, knowledge management, scalable practices, and predictable results.
  5. Innovating: Companies are focused on innovation in all areas.

What Maturity Model is the Best for Your Organization?

Different maturity models yield a wide range of advantages depending on your business. Most academic literature refers to the Business Process Maturity Model (BPMM) when talking about maturity models, but that doesn’t mean that it’s always the best bet to put into practice.

The best maturity model will depend on your specific industry, context, and organizational goals. For example, PEEM is exceptionally helpful for organizational transformation, process and change management. CMM, on the other hand, works for software development and process standardization, and BPMM is perfect for business process management.

The right maturity model with which to evaluate your organization depends on the specifics of what you’re looking to achieve. However, maturity models aren’t flawless. While they can be helpful, models have specific limitations and fallbacks too.

Maturity Models Limitations: Available Models Don’t Have All the Answers Yet

“All models are wrong, but some are useful.” - George Edward Pelham Box, Statistician.

All these models sound great. And, actually, they are quite successful—many companies use them to measure their maturity and growth. However, they have some limitations.

The main issues with current models is that they: 

  • Can be very theoretical and abstract.
  • Are designed by a group of specialists far from the teams that do the day-to-day work.
  • Are prescriptive, so they indicate how organizations should be, but they don’t provide actionable insights on how to achieve those steps.
  • Are models, so they are not perfectly and completely achievable.

No model is perfect. Therefore, you should select the one that best aligns with your company's culture, needs, and unique traits. In fact, you can even take attributes from each existing model and use them to create your own. 

Whatever model you choose or even if you design your own, we can say that any reliable maturity model should include: 

  • Process documentation
  • Repeating successful dynamics continually
  • Establishing metrics to evaluate processes
  • Implementing innovation based on metrics

Nevertheless, you shouldn't get discouraged if goals aren't fully met, as the model suggests. At the end of the day, it’s just a model—not a set in stone qualifier for success.

Move Up in the Maturity Model With Cledara

At a time of enterprises’ digital transformation, companies often use software to help them move up the maturity curve from one phase to the next. Ultimately, the right tools can help you automate processes, optimize operations, and get real-time analytics for driving decision-making. 

However, software subscriptions can easily pile up if they’re not properly monitored. In fact, software has become the second-biggest expense in all companies nowadays. But luckily, this can be easily managed with a comprehensive SaaS management platform. This is where Cledara comes in.

With Cledara you can:

  • Get a centralized view of all your software contracts and subscriptions.
  • Find out which apps your employees don't use, or don’t use enough.
  • Identify what tools deliver the most value to your processes.
  • Make sure everyone has access to the tools they need.
  • Prevent shadow IT.
  • Standardize processes by making sure everyone is using the proper tools.
  • Get 2% cash back on every tool subscription.

Curious? Book a Cledara demo today.

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Richard Gargan

Richard is Cledara's in-house Content Lead. With a background in finance, he is responsible for the analysis of SaaS data to provide readers with insightful and informative analysis to help you optimize your software spend.

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